Fiat Chrysler Automobiles CEO Sergio Marchionne Passes Away At 66


Conflict, difficult times, and wanting to make matters higher have been part of Sergio Marchionne’s existence even before he turned into the bear. Turbulent instances after World War II saw the Marchionne prolong their family losses to political and ethnic cleansing, forcing his mother and father to first move to mainland Italy and then to Canada to relax their son’s future.

His upward push to become one of the most acknowledged executives inside the vehicle enterprise also observed an equally chaotic, luckily not tragic, instructional period. From accountancy to law and even philosophy, Marchionne had a superb listing of talents. But there was turmoil and turnaround even before he changed and gave the reigns to one of the international’s most iconic car manufacturers. His competencies, alongside a piece revel in over many years, made him the perfect candidate to carry Swiss pest-control company SGS again from the edge in 2002.

His fulfillment at SGS stuck the eye of Agnelli’s own family, the general public shareholders of Fiat at the time. He was requested to take the function of CEO and use his magic to keep the corporation from being a huge failure. Fiat had long passed from being one of the most profitable and iconic automobile conglomerates globally to a hemorrhaging giant. His appointment, next actions, and public statements introduced him straight into the limelight.

Sergio Marchionne 1952 – 2018

His minimalistic dress code (constantly in a black sweater over a blue shirt and black pants), which stored time, his fast and formidable choices (such as the apparent ‘ruthless’ downsizing of Fiat starting in 2004 by firing nearly every person whom he did now not appear suit for the task). Daring acts (consisting of forcing GM to relinquish its stocks in Fiat with the aid of paying out $ 2 billion/Rs 17.72 thousand crores, which changed into used to expand future Fiat merchandise which includes the lovable but effective new-age Fiat 500 in 2007) earned him the ire and admiration of many in the enterprise. In the stop, he turned effective- the complete point.

Fiat Chrysler Automobiles CEO Sergio Marchionne Passes Away At 66

Marchionne’s role in merging Fiat and the faltering Chrysler Group into Fiat Chrysler Automobiles in 2014, setting apart Ferrari from the group as its public corporation in 2016 and dramatically altering the Scuderia Ferrari F1 team from 2014 onwards additionally gave him maverick fame few new-age CEOs have within the enterprise. Fiat Chrysler brands like Jeep, Dodge, Ram, Alfa Romeo, and Maserati have had an awesome run in recent years, with the organization seeing $ 7.7 billion (Rs 52.88 thousand crore) in 2017. In one in every of his remaining press appearances the ultimate month, Marchionne promised increased revenues of $ 15 billion and $ 18.7 billion as part of the agency’s most recent 5-12 months plan – surprisingly, he also wore a tie. Under his sweater!

Sergio Marchionne 1952 – 2018

Sergio Marchionne died of complications bobbing up from a shoulder surgical procedure to deal with a malignant tumor on July 25. He leaves behind a legacy to be tough, too, in shape and grand plans, which can be watered down using people who don’t possess the same vision and guts.

When Chrysler merged with Fiat on June 10, 2009, there was a motive for wish and optimism. After an infinite string of terrible news, perhaps the car industry becomes not dead but.

On paper, it gave the look of a bargain for absolutely everyone. Fiat would return to the United States marketplace and sell its popular 500 (Cinquecento), Chrysler would acquire a line of motors that consumers would possibly surely buy, and tens of thousands of workers would keep their jobs.

But the actual prize might be Sergio Marchionne, CEO of Fiat and now CEO of FiatChrysler.

When he first became Fiat’s CEO2004, Marchionne inherited a business enterprise on the point of failure. It is synthetic, a lackluster product line, and has suffered more than $12 billion in losses over the previous five years.

To rework the company, he launched several strategic and operational projects. He fired senior managers, upended bloated paperwork, and took a crew of young, competitive managers on board. Then, he reviewed all projects and killed people who couldn’t skip the marketplace check. He employed new designers and demanded a portfolio of thrilling initiatives that would carry clients returned to dealer showrooms. He succeeded in one of the most brilliant turnarounds in automobile records in less than three years.

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As part of his plan to develop Fiat into a global competitor, he has taken on Chrysler. But can he perform his magic again? Can he keep some other organization whose circumstances in many ways, however not all, are strikingly much like the ones faced by Fiat simply five years ago? Can his management fashion and the Fiat 500 be successfully exported to this facet of the Atlantic?

If we observe Marchionne’s document by using itself, it is surprising and indicates that he might have been the right man or woman at the right time. But, before we can attain this end, his triumphant ability should be considered in the context of what has passed off to Chrysler within the remaining decade. In that case, the achievement won’t be assured.


In May 1998, Daimler-Benz merged with Chrysler. Jurgen Schrempp, CEO of Daimler-Benz, referred to it as a “merger of equals.” Robert Eaton, CEO of Chrysler, promised that “within five years we can be most of the Big Three automobile businesses inside the international.” Even bringing together two agencies from Europe and the US was not considered a hurdle; Robert A. Lutz, Vice-Chairman of Chrysler, argued that there was “really no culture conflict here.”

But at the back of this show of public enthusiasm and company kinship, Schrempp took entirely to manipulate, and his movements made it clear that this turned into indeed no “merger of equals.” Eaton responded by deferring to Schrempp, often retreating to the protection of his workplace in Auburn Hills; his pinnacle managers spoke back by way of defecting to Ford and General Motors. Soon, Chrysler became rudderless, initiatives were lackluster, and within only some years, the product line became a hassle; however, the merger became too. While there were many motives for its failure, the one most often stated became a clash of corporate cultures.


In 2007, DaimlerChrysler sold Chrysler to Cerberus Capital Management, a non-public equity firm, without making cars. Bob Nardelli, the former CEO of Home Depot, was selected to go to the corporation. For many, it became clear that the deal was strictly financial, and few believed that Cerberus became devoted to building an aggressive organization in a more and more competitive car enterprise plagued with excessive capability.

Nardelli turned into a “difficult-as-nails” CEO. In August 2007, Business Week said that he “alienated … Simply all the control he inherited.” While many thought that his military fashion became precisely what Chrysler needed, it failed to work. In that Business Week article, a University of Michigan Professor, Gerald Meyers, stated that Cerberus had the right idea. However, Nardelli becomes the “wrong man.”

Aly Jones
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