Fiat Chrysler Automobiles CEO Sergio Marchionne Passes Away At 66

Fiat Chrysler Automobiles CEO Sergio Marchionne Passes Away At 66 1

Conflict, difficult times, and wanting to make matters higher have been part of Sergio Marchionne’s existence even before he turned into the bear. Turbulent instances after World War II saw the Marchionne prolonged their own family loses own family participants to political and ethnic cleansing, forcing his mother and father to first move to mainland Italy and then to Canada to relaxed their son’s future.

His upward push to become one of the maxima acknowledged executives inside the vehicle enterprise also observed an equally chaotic, luckily not in beside tragic, period of instructional take a look at. From accountancy to law and even philosophy, Marchionne had a superb listing of talents. But there was turmoil and turnaround even before he changed into given the reigns to one of the international’s maximum iconic car manufacturers. His competencies alongside a piece revel in over many years made him the perfect candidate to carry Swiss pest-control company SGS again from the edge in 2002.

His fulfillment at SGS stuck the eye of the Agnelli own family, the general public shareholders of Fiat at the time. He was requested to take the function of CEO and use his magic to keep the corporation from being a huge failure. Fiat had long passed from being one of the most profitable and iconic automobile conglomerates within the globe to a hemorrhaging giant. His appointment, next actions, and public statements introduced him straight into the limelight.

Sergio Marchionne 1952 – 2018

His minimalistic get dressed code (constantly in a black sweater over a blue shirt and black pants) which stored time, his fast and formidable choices (such as the apparent ‘ruthless’ downsizing of Fiat starting 2004 using firing nearly every person who he did now not appear suit for the task). Daring acts (consisting of forcing GM to relinquish its stocks in Fiat with the aid of paying out $ 2 billion/Rs 17.72 thousand crores which changed into used to expand future Fiat merchandise which includes the lovable but effective new-age Fiat 500 in 2007) earned him the ire and admiration of many in the enterprise. In the stop, he turned into effective – which was the complete point.

Fiat Chrysler Automobiles CEO Sergio Marchionne Passes Away At 66

Marchionne’s role in merging Fiat and the faltering Chrysler Group into Fiat Chrysler Automobiles in 2014, setting apart Ferrari from the group as its personal public corporation in 2016 and dramatically alter the Scuderia Ferrari F1 team from 2014 onwards additionally gave him maverick fame few new-age CEOs have within the enterprise. Fiat Chrysler brands like Jeep, Dodge, Ram, Alfa Romeo, and Maserati have had an awesome run in current years, with the organization seeing a $ 7.7 billion (Rs 52.88 thousand crore) earnings in 2017. In one in every of his remaining press appearances the ultimate month, Marchionne promised increased earnings of $ 15 billion and $ 18.7 billion as part of the agency’s most recent 5-12 months plan – surprisingly, he also wore a tie. Under his sweater!

Sergio Marchionne 1952 – 2018

Sergio Marchionne died of complications bobbing up from a shoulder surgical procedure to deal with a malignant tumor on July 25. He leaves behind a legacy to be tough too in shape and grand plans, which can be watered down using people who don’t possess the same vision and guts.

When Chrysler merged with Fiat on June 10, 2009, there have been a motive for wish and optimism. After an infinite string of terrible news, perhaps, the car industry becomes not dead but.

On paper, it gave the look of a bargain for absolutely everyone. Fiat would go back to the United States marketplace and sell it is popular 500 (Cinquecento), Chrysler would acquire a line of motors that consumers would possibly surely buy, and tens of thousands of workers would keep their jobs.

But the actual prize might be Sergio Marchionne, CEO of Fiat and now CEO of FiatChrysler.

When he first has become CEO of Fiat in 2004, Marchionne inherited a business enterprise on the point of failure. It synthetic a lackluster product line and had suffered extra than $12 billion in losses over the previous five years.

To rework the company, he launched several strategic and operational projects. He fired senior managers, upended bloated paperwork, and taken a crew of young competitive managers on board. Then, he reviewed all projects and killed people who couldn’t skip the marketplace check. And he employed new designers and demanded a portfolio of thrilling initiatives that would carry clients returned to dealer showrooms. In much less than 3 years, he succeeded in one of the maximum brilliant turnarounds in automobile records.

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As part of his plan to develop Fiat into a global competitor, he has taken on Chrysler. But can he perform his magic again? Can he keep but some other organization whose circumstances in many ways, however now not all, are strikingly much like the ones faced by way of Fiat simply 5 years ago? Can his management fashion and the Fiat 500 be successfully exported to this facet of the Atlantic?

If we observe Marchionne’s document by using itself, now not simplest is it surprising, but it indicates that he might be the right man or woman at the right time. But, before we can attain this end, his ability to be triumphant ought to be considered in the context of what has passed off to Chrysler within the remaining decade. In that case, the achievement won’t be assured.


In May 1998, Daimler-Benz merged with Chrysler. Jurgen Schrempp, CEO of Daimler-Benz, referred to as it a “merger of equals.” Robert Eaton, CEO of Chrysler, promised that “within 5 years we can be most of the Big Three automobile businesses inside the international.” Even bringing together two agencies from Europe and the US turned into not considered a hurdle; Robert A. Lutz, Vice-Chairman of Chrysler, argued that there was “really no culture conflict here.”

But at the back of this show of public enthusiasm and company kinship, Schrempp took entire to manipulate, and his movements made it clear that this turned into indeed no “merger of equals.” Eaton responded by deferring to Schrempp, often retreating to the protection of his workplace in Auburn Hills; his pinnacle managers spoke back by way of defecting to Ford and General Motors. Soon Chrysler become rudderless, initiatives have been lackluster, and within only some years, no longer simplest was the product line in hassle; however the merger became too. While there were many motives for its failure, the one most often stated became a clash of corporate cultures.


In 2007 DaimlerChrysler sold Chrysler to Cerberus Capital Management, a non-public equity firm without making cars. Bob Nardelli, the former CEO of Home Depot, was selected to go to the corporation. For many, it became clear that the deal was strictly financial, and few believed that Cerberus changed into devoted to building an aggressive organization in a more and more competitive car enterprise plagued with an excessive amount of capability.

Nardelli turned into a “difficult-as-nails” CEO. Business Week, in August 2007, said that he “alienated … Simply all the control he inherited.” While many thought that his military fashion became precisely what Chrysler needed, it failed to work. In that Business Week article, a University of Michigan Professor, Gerald Meyers, stated that Cerberus had the right idea. However, Nardelli become the “wrong man.”

Aly Jones
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