Emotions are soaring; many people prefer the holiday season to connect with their loved ones and travel worldwide to compensate for lost time. As a travel company or marketer, this can be a good time to market your holiday packages.
While digital media and digital marketing can be effective, nothing comes close to the power email marketing holds; hence, here are seven ways you can use email marketing to market your holiday packages this season.
![12 Holiday Email Marketing Ideas To Crush Your Sales [2025]](https://getwpfunnels.com/wp-content/uploads/2023/10/Holiday-Email-Marketing-Ideas-to-Crush-Your-Sales.webp "Top email marketing campaign ideas to promote holiday packages 1")
1. Emphasize discounts and price cuts
A fun way to get people excited about your holiday packages is to start with a subject line that builds excitement and anticipation of sales and discounts. Adding subject lines like “Escape for less, 25% Off Holiday Deals” is one example that can instantly grab attention. This works like a charm because it’s eye-catching and gives the right vibe. Then, inside the email, throw in a countdown timer to build that FOMO energy since people love a reasonable deadline!
To seal the deal, highlight subscriber-only perks, such as early access or bonus discounts. Doing so will make your audience feel special and more likely to click through and start packing. A little urgency and exclusivity go a long way!
2. Offer early-bird discount emails
Why wait till the last minute to give your audience a reason to book? Early bird discounts can be an innovative and effective way to encourage early bookings. Using a strategically developed plan & a save campaign can be sent out a few weeks before the peak holiday season.
Add excitement with tiered discounts, like an appealing early bird discount, since people love feeling like savvy planners. Want to make it even better? Suggest travel dates or destinations based on where they’ve browsed or booked. It feels personal, thoughtful, and helpful like you’re their travel buddy, not just another promo in the inbox.
3. Send last-minute holiday deal email blasts
Sometimes all it takes is a little nudge to turn a dream vacation into reality! Trying out different fun subject lines can be a push in the right direction for your audiences. Phrases like dream holiday, catch the vibe, and travel hot spot are a few examples that can make a huge impact and catch their eye almost instantly.
Then, target those interested but didn’t book from your past emails; they’re already thinking about it! Make it even easier with geo-targeted offers for quick, local getaways they can pack for on a whim. Whether it’s a sunny beach or a cozy mountain retreat, keep it simple, exciting, and tailored to them. With the right timing, they’ll book that trip in no time!
Offer educational and informative insights into various travel locations and make your emails meaningful. Focus on one spot and share curated tips, delicious food guides, and must-see attractions that bring the place to life.
Make it feel personal by recommending destinations based on where your subscribers are or what they’ve been browsing. Spice things up with high-quality photos or fun, short videos to give them a taste of the adventure. If stuck in a rut, consider using travel email templates to get started on creating stunning destination spotlights.
5. Offer travel package comparisons
Another simple way to add value to your emails is to offer side-by-side comparisons of all the trending and popular travel destinations; this can be a fun and innovative way to boost your open rates. Make a list of all the preferred travel spots and even your packages, and curate comparison lists that are personalized and tailored to your audience’s preferences.
For example, family destination comparison emails for customers who booked family holidays in the past, couple/honeymoon packages for couples, etc. These comparisons help people make the final call easily and will mostly reach out to you, trusting your expertise and knowledge.
Showing off real customer experiences is a powerful way to build trust and credibility! Share their heartfelt quotes, vibrant photos, or even short video clips. These testimonials make your offers feel genuine and relatable. For instance, a subject line like “See Why Sarah Chose Our Bali Package” instantly grabs attention and sparks curiosity.
Don’t forget to add a “Recommended for you” button, suggesting destinations that match what similar customers have loved. This personal touch makes your emails feel custom-tailored, inspiring subscribers to imagine themselves on their next dream vacation and making them more likely to book!
7. Incorporate an email marketing platform
While a million strategies can make your email marketing campaign a hit this holiday season, investing in and employing a marketing platform is essential to simplify your job! Even a free email marketing platform can be effective and help you segment your audience, schedule and send personalized emails based on the segmentation data, and help automate your marketing endeavors.
Concluding thoughts
Simply put, an email marketing platform will take your marketing campaign to the next level and ensure it remains potent and effective! Plus, the tool can add stunning visuals and ensure mobile optimization, making your emails look fantastic on any device.
People want to make the best use of their time during the holidays, and if your email feels like another marketing campaign, there’s no second-guessing that your open rates will drop with each email. Hence, aim to include compassion in your emails as if you are an old friend giving your customers an honest opinion or advice, and see queries roll in in no time!
