How to Use Predictive Analytics in Your Organization


Businesses must always be one step ahead of market trends to understand consumer behavior better. To do this, efficient data management is critical, and there are several technological solutions available in addressing that. One of such is predictive analytics.

Data (through statistical modeling, machine learning, and mathematical processes) are evaluated to facilitate predictions. With predictive analysis, businesses can now use old and new data to foretell market behavior confidently. Read on to find out how to use predictive analytic in your organization.

1. Predicts Customer Behavior

As a customer, don’t you love it when a company gives you just what they need? That’s why customer satisfaction should always be a priority. That’s when predictive analysis comes in. But what is predictive analytics? Predictive analytics involves using data, machine learning techniques, and algorithms to project outcomes reliant on historical data.

You can’t always be on the field, face-face with consumers. That’s why accumulating data on purchase patterns and creating platforms for feedback are essential. Your company can also acquire further guidance from any data management service. They’ll come in handy for companies that are either considering or already plying the digital transformation route. They can also use comparative data from previous projects and customer demographics in building predictive models.

2. Prioritizes Leads

Following leads that aren’t guaranteed can be expensive and frustrating. However, using predictive analytics in lead modeling could afford your company more market success. An algorithm scores the leads mostly on interests, needs, purchasing power, and urgency.

The algorithm further generates leads by thoroughly evaluating consumer data. Higher scores mean increased changes in inaccuracy, and lower scores mean the opposite. Companies can act on these leads in executing their operational duties.

3. Enhances Marketing Campaigns


With predictive analytics, companies can adequately prepare for marketing campaigns in the future. The more predictions you get, the more prepared and successful your marketing and advertising strategies will be. By utilizing predictive analytics, a company can reduce risks because all decisions will be data-driven rather than untested assumptions based on feelings or hunches.

Many successful e-commerce ventures use predictive data analytics in their marketing strategies, and as it should be, the results are very telling. Companies like Amazon do well in using consumer data in target marketing.

4. Targets & Segments Customers

Businesses thrive when they’re well informed about what their customers want and can provide that beyond expectation. Predictive analytics gives companies information on consumer behavior to enable them to take strategic measures in addressing them. It also allows customer segmentation and targeting according to certain attributes. This includes past responses to customers, the percentage of lost consumers lost at a particular time, and the potential revenue losses.

With such information, a business can predict customer lifetime value (CLV). This assessment uses historical behavior to recognize the most beneficial and loyal customers and procurement spending patterns that positively affect the return on investments(ROI).

An approximation of expected retention is arrived at in predicting future value. You can implement this model in determining the cost of acquisition and your company’s marketing budget in reaching the desired revenue bracket.

5. Helps Set Product Prices


Predictive analytics helps you set optimal price values. Generating the product or service value without adequate consumer behavior evaluation and purchase patterns can be detrimental to your business. Higher prices could scare off customers and affect sales margins, while significantly lower prices could leave customers doubtful of your product or service quality. That means you can’t afford to go wrong in pricing. This is why utilizing predictive analysis in ensuring data accuracy is vital to organizational growth.

Aly Jones
Twitter evangelist. Web fanatic. Lifelong travel nerd. Passionate zombie scholar. Extreme coffee fan. Amateur entrepreneur. Avid beer lover. Had moderate success lecturing about wieners in the UK. Won several awards for short selling clip-on ties in Hanford, CA. Uniquely-equipped for creating marketing channels for cod in Bethesda, MD. Spent a weekend buying and selling Easter candy in Phoenix, AZ. Was quite successful at analyzing tar in the government sector. Have a strong interest in getting to know barbie dolls for fun and profit.